Technology becomes more meaningful when it's for a cause. Virtual Reality as a technology is one of the most powerful and impactful tools available for storytelling.
Swathi is based on the real incidents that happened in the life of a cow whose current Home is a Gaushala in Cyprus, Texas. The movie is written and conceptualized by Preethi Srinivas based on her personal interactions and experience with cows. The message that we want to convey through the movie is pretty straight forward. It is about the bonding between Cows and Human Beings.
We at GRAHAs VR ® started working on this project based on Preethi's script, who gave us a narrative of the movie with utmost attention to detail. We just had one job of executing and translating her vision. The medium and mode of story telling was decided to be VR, as it's immersive in nature while making the viewer be a part of the story to the highest degree of engagement. We have also added interactive elements to the Film, which we will discuss more in detail post the movie's release.
Once we decided to go with VR, we had the next big challenge of executing it at scale. The primary motive of us doing this project was to create awareness about the bonding and care for cows. In that premise, we can't restrict people to a limited no. of high end VR Devices. We wanted to create and deliver the experience to everyone and immerse them in Swathi's journey. So, the next obvious decision for us was to create it in Mobile VR, which can be accessed by a larger set of audience while giving them the intended immersive experience.
Mobile VR was always looked down by fellow Industry and Tech members. Just because it was killed by some of the big tech names at it's infancy, it doesn't means the end of the technology. We took this project as a challenge to prove what we can do with Mobile VR and its potential. It has always been considered rudimentary in terms of scope and experience. We are already changing that narrative with our own Aatmanirbhar Bharath devices in the Industrial & Corporate upskilling domain.
We wanted to redefine this narrative and prove to the world, that it's not the end of Mobile VR yet. Just because it was in the wrong place at the wrong time, it doesn't mean the end of it. We would love to share more in terms of the technical and implementational challenges that we faced during the process and how we overcame them in detail post the launch of the film.
The movie also has music by P.C.Shivan ... who adds more value to the narrative both to the VR Film as well as the 2D Version, that you all will get to experience soon.
We didn't stop there with our innovation in terms of delivery of the content. We have been one of the strong advocates of Metaverse. So we launched the trailer of the film in #Metaverse on 16th January. It's an unique day, as it marks the culmination of two ends of the world. 16th January was the Maattu Pongal Day, a day meant to celebrate cows and farmers. Also, it was the day when India celebrated the National Startup Day.
We were glad to share our work with everyone on this day and would love to contribute to the best of both the worlds.
Witness the trailer through an immersive experience in Metaverse. Check it out from the link below. The Metaverse experience is hosted in the Spatial platform, wherein you would be required to install the app, if you are accessing it from your smartphone.
Stay Tuned to experience the movie in VR soon.